Dizengof/99
Behance· 93 words · 1 min read
For Dizengof/99, a growing chain of Israeli cafes with six locations, we developed a refreshed visual identity that reflects the brand's values and atmosphere.The graphic concept is rooted in local culture -- referencing the iconic street signs of Tel Aviv, and in particular Dizengoff Street, a symbol of city life, openness, and authenticity. The cafe's name itself feels like a warm and direct greeting. We also drew inspiration from the cult Israeli film Dizengoff 99, which captures a spirit of youth, freedom, and the search for identity -- all central to the brand.